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Wikio, one of those startups that was doing quite well in Europe before they decided to conquer the US market, has launched a new version of the site. I remember the first version best; it seemed to me like a Digg clone - solid, but not a particularly inspired one. With the next iteration of the site they moved into the news aggregation/memetracking category, without losing the Digg-like voting on items; our own Adam called it the Rolls Royce of memetrackers. Yes, we know everyone hates that word. That’s why we use it so often. Memetrackers.
Anyway, Wikio’s latest version is a redesign, but there are a lot of important new features under the hood. First, there’s now a “shopping” section which - despite being touted as “beta” - actually works well. Items are divided into categories, and for each item you get, besides the standard user votes, a price range, links to reviews, related news, and a price comparison engine. The only thing that’s missing is the range of products, but the shopping section has been filled up quite well already considering that it’s quite young. I’m guessing it’s just a matter of time.
Videos look just like Digg’s video section, but with one important difference: you can see related videos and articles for each video, Techmeme-style. The results are really good; take this video of a robotic dog for example. You get 2 related videos and 35 related articles, and all of them really are related to the video in question.
The ability to create completely customized pages, as well as the top 100 list of blogs are still here, and the former has one new great option: you can now do a search for a term, click on “subscribe” and instantly get a customized page filtered by the keyword of your choosing. Quick, simple, and useful.
Finally, on Wikio Live you can see new articles and videos as they appear, similar to Digg Spy. Good stuff for total news junkies.
Despite all the new stuff, the big question here is how good a job is Wikio doing at giving you the news that’s really hot right now? I’d still say that Techmeme takes the cake here, simply because I like its visual presentation better. Wikio isn’t bad either; the news is fresh and relevant across all categories. I’m not sure, however, what role do the votes on individual items have; from what I can see, the items are never sorted according to the number of votes.
All in all, one can’t deny that Wikio is trying, hard. I wrote about sites which we like to call memtrackers - Techmeme, Tailrank, Megite - quite a bit, but everyone seems to be returning to Techmeme because it’s focused on one subject (technology), because it’s really fast, and because the news is almost always relevant. I’m not sure that Wikio managed to be better with this regard, but they’ve done a lot in other areas - options, personalization, organization, presentation. If browsing through lots of news is a part of your daily routine, Wikio is a site worthy of your time.
See the video presentation of the new features below.
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